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Best Teeth Whitening Dentists in Rochester, NY (2026)

56 clinics offering teeth whitening, rankedUpdated 0 paid placementsHow we rank →

The short answer

  1. 1

    Best overall for teeth whitening: Dr. Fred G. Blum & Associates, ranked #1 of 56 by service score; ranked on access and profile data; Google ratings not yet collected.

Rankings can't be bought. Booking through us earns you a $60 gift card and doesn’t affect order. How we rank

56 Rochester clinics list teeth whitening and are ranked here by service score. 4 open Saturdays and 5 open after 6pm. Google ratings are on file for 8 of them.

Top 10 whitening dentists in Rochester at a glance

Top 10 whitening dentists in Rochester at a glance
RankClinicService score
1Dr. Fred G. Blum & Associates73
2North Coast Dental Group73
3Pluta Dental Center73
4University Dental Faculty Maxillofacial And Implant Surgery73
5Urgent Dental Care67
6AJHC DENTAL67
7Comfortcare Family Dental Group67
8Dental Services of Rochester67
9Dr. Leslie Schiff, DDS67
10Eastman Dental Periodonotology & Prosthodontics67

The 56 best whitening dentists in Rochester, ranked

Ordered by service score: the DR Score plus bonuses for a specialist on staff, reviews that mention the service and same-day care where it applies.

  3. #3 Pluta Dental Center

    73/10015% of factors measured

    Ranked #3 for teeth whitening in Rochester on access and profile data; Google ratings are not yet collected.

    Based on services and profile completeness; Google ratings not yet collected.

    General dentistryCleaningEmergency careRoot canalExtractionWisdom teethImplantsInvisalign+9 more

    Book appointment at Pluta Dental CenterFull profile
    In their words

    The Pluta Dental Center at the Riedman Health Center offers a full range of dental services for children and adults. The center is staffed by dentists, dental residents, dental hygienists, and other members of the dental team who are eager to help you maintain good oral health. If you are in need of care and the health center is closed, please call (585) 922-4103.

    From Pluta Dental Center's own description. Not part of the ranking.

  4. #4 University Dental Faculty Maxillofacial And Implant Surgery

    2400 S Clinton Ave, Rochester, NY 14618

    73/10015% of factors measured

    Ranked #4 for teeth whitening in Rochester on access and profile data; Google ratings are not yet collected.

    Based on services and profile completeness; Google ratings not yet collected.

    General dentistryCleaningEmergency careRoot canalExtractionWisdom teethImplantsInvisalign+9 more

    Book appointment at University Dental Faculty Maxillofacial And Implant SurgeryFull profile(585) 341-7314

  5. #5 Urgent Dental Care

    1740 Culver Rd, Rochester, NY 14609

    67/10030% of factors measured

    Ranked #5 for teeth whitening in Rochester: evening hours and Saturday and Sunday hours.

    Based on access, services and profile completeness; Google ratings not yet collected.

    Hours
    Mon–Fri 8 AM–9 PM · Sat 9 AM–5 PM · Sun 9 AM–1 PM

    General dentistryCleaningEmergency careRoot canalExtractionWisdom teethImplantsInvisalign+9 more

    Book appointment at Urgent Dental CareFull profile(585) 729-7777
    In their words

    Urgent Dental Care of Rochester focuses on the management of conditions that require immediate attention to relieve severe pain and/or risk of infection and to alleviate the burden on hospital emergency departments. These should be treated as minimally invasively as possible. We specialize in emergency dental care and continuity of care with your preferred dental health care provider. Same day appointments available 7 days a week, 365 days a year! Refund: If you have private…

    From Urgent Dental Care's own description. Not part of the ranking.

All 56 clinics

#1 to #25 are shown in full above. Here are #26 to #56, in DR Score order; each links to its full profile.

RankClinicDR ScoreEvenings / weekends
26East Avenue Dentistry PLLC47Sat
27Elmwood Dental | Family Practice47Evenings
28Western New York Dental Group - Greece43Sat
29Brown Square Health Center43Evenings
30Woodward Health Center43Evenings
31Unity Dental Group37
32Dr. Arlene Messer, DDS37
33Dental Implants & Periodontal Health of Rochester37
34Nicosia Dental37
35UR Medicine – Eastman Dental School #1737
36UR Medicine – University Dental Faculty Group37
37UR Medicine Dentistry – Complex Care Center37
38Elmwood Dental Implant & Restoration Center37
39Westfall Dental Practice, PLLC37
40Bradford Emery, DMD37
41Irondequoit Family Dentistry - Aaron Park D.D.S.37
42Rochester Modern Dentistry: Dr. Shyenne Pougher37
43Rochester Periodontal & Dental Implants37
44David A. Olivo, DMD37
45Brighton Towne Dental37
46DeLucia Family Dental37
47William L. Hurtt, DMD - Rochester Dental Care37
48Fama John L DMD37
49Gentle Dental Care of Rochester37
50Chen Family Dentistry of Rochester, PLLC37
51C P Rochester, Family Dental Center37
52Family Dentistry of Lyons in Irondequoit37
53Westside Health Services33
54Eastman Dental33
55Aspen Dental33
56University-Rochester Oral33

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What is teeth whitening?

Teeth whitening uses peroxide-based gels to lighten stains on natural tooth enamel. It can be done in the clinic in one visit or at home with custom trays from your dentist. It does not change the colour of crowns, fillings or veneers.

Teeth whitening: specialist or general dentist?

General and cosmetic dentists provide professional whitening. A dental exam first helps rule out cavities or gum problems that could make whitening uncomfortable.

How much does teeth whitening cost in Rochester?

Typical ranges in USD for Rochester, NY. Your price depends on the tooth, the case and the clinic.

How much does teeth whitening cost in Rochester?
TypeTypical range (USD)BasisAs of
In-office whitening$440–$1,450DentistsRanked estimate from typical fees, adjusted for New York—
Custom take-home trays$290–$870DentistsRanked estimate from typical fees, adjusted for New York—

Estimates, not quotes. Ask the clinic for a written estimate. Full teeth whitening cost guide for Rochester

What to expect from teeth whitening

Typical ranges for most patients. Your dentist's plan may differ.

Teeth whitening: visits, chair time and recovery
FactTypically
Typical visits1 visit in-office; or 1–2 visits for custom take-home trays
Chair timeAbout 60–90 minutes in-office
RecoveryNone; temporary tooth sensitivity is common for a day or two
When to see a specialistRarely needed; ask your dentist about deep stains from medication or injury

How we ranked Rochester whitening dentists

We scored 56 Rochester clinics offering teeth whitening on 6 factors: reputation 45%, review volume 15%, recency 10%, access 15%, services 10%, profile completeness 5%. Data from Google listings and clinic websites, refreshed October 21, 2026.

Paid placement never changes a rank or score. Featured clinics are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

DR Score factors and weights
FactorWeightComputed fromIn Rochester data
Reputation45%Bayesian-adjusted Google star ratingMeasured
Review volume15%log10(review count) against the city maximumMeasured
Recency10%Share of reviews in the last 12 monthsMeasured
Access15%Evenings, Saturday, Sunday, same-day/emergency, accepting new patientsMeasured
Services10%Services offered out of 17Measured
Profile completeness5%Named dentists, years open, languages, insurance, photosMeasured

Teeth whitening in Rochester: frequently asked questions

Who is the best teeth whitening dentist in Rochester?

Dr. Fred G. Blum & Associates ranks #1 of 56 Rochester clinics offering teeth whitening by DentistsRanked service score. North Coast Dental Group ranks #2. The score weighs reputation, access, services and profile data.

How much does teeth whitening cost in Rochester, NY?

Teeth whitening in Rochester typically costs $290–$870 USD. By type: in-office whitening $440–$1,450; custom take-home trays $290–$870. These are estimates, not quotes. Basis: DentistsRanked estimate from typical fees, adjusted for New York. Ask the clinic for a written estimate.

Is teeth whitening covered by insurance or Medicaid in New York?

Teeth whitening is cosmetic and is not covered by most dental insurance plans or Medicaid. Some clinics offer in-house membership plans with discounts.

Does teeth whitening hurt?

Teeth whitening is not usually painful, but temporary sensitivity is common during treatment and for a day or two after. Some people feel brief sharp twinges. Your dentist can lower the gel strength or recommend a desensitising toothpaste.

Which Rochester teeth whitening dentists are open on Saturday?

4 of 56 Rochester clinics offering teeth whitening list Saturday hours, including Urgent Dental Care, Kozlowski Michael A DDS and East Avenue Dentistry PLLC. Hours come from each clinic's listing; check with the clinic before you go, since holiday and summer hours can change.

How many dentists offer teeth whitening in Rochester?

56 Rochester clinics list teeth whitening in our data. 4 are open Saturdays. Google ratings are on file for 8 of them. Counts update when clinics change their profiles.

Update log for Rochester

  1. : DR Scores recalculated for 232 clinics.

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