Privacy Policy

1. Introduction

Dentists Ranked, LLC ("Dentists Ranked," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.dentistsranked.com, including any subdomains, mobile applications, and related services (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Service.

We reserve the right to make changes to this Privacy Policy at any time. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

We collect information in several ways when you use our Service. The types of information we collect depend on how you interact with us.

2.1 Information You Provide Directly

We collect information you voluntarily provide to us when you:

• Submit a lead request or contact form
• Create an account
• List or claim a dental practice
• Subscribe to our newsletter
• Contact us for customer support
• Participate in surveys or promotions
• Participate in our Smile & Save Rewards Program

For Patients/Users: This may include your name, email address, phone number, city, state, zip code, dental service interests, insurance status, and any additional information you provide in your inquiry.

For Dental Providers: This may include practice name, business address, phone number, email address, practice description, services offered, business hours, doctor/staff information, logos, images, and payment information.

2.2 Information Collected Automatically

When you access our Service, we automatically collect certain information about your device and usage, including:

• Device Information: IP address, browser type and version, device type, operating system, unique device identifiers
• Usage Information: Pages visited, time and date of visit, time spent on pages, referring website, click patterns, search queries within our site
• Location Information: General geographic location based on IP address

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. These technologies help us:

• Remember your preferences and settings
• Understand how you use our Service
• Measure the effectiveness of our marketing campaigns
• Provide personalized content and advertisements
• Analyze site traffic and trends

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Service.

2.4 Information from Third Parties

We may receive information about you from third parties, including:

• Analytics providers (such as Google Analytics)
• Advertising networks
• Social media platforms
• Public databases and directories
• Data enrichment providers

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 To Provide Our Services

• Process and respond to your inquiries and requests
• Connect you with dental providers based on your needs and location
• Facilitate communication between patients and dental providers
• Manage dental provider accounts and listings
• Process payments and subscriptions
• Administer our Smile & Save Rewards Program, including verifying eligibility, processing claims, and delivering rewards

3.2 To Improve Our Services

• Analyze usage patterns and trends
• Conduct research and development
• Test new features and functionality
• Improve user experience and site navigation

3.3 To Communicate With You

• Send transactional emails (confirmations, receipts, updates)
• Respond to your inquiries and customer support requests
• Send marketing communications (with your consent where required)
• Notify you about changes to our Service or policies

3.4 For Business Operations

• Detect, prevent, and address fraud and security issues
• Comply with legal obligations and regulatory requirements
• Enforce our Terms of Use and other policies
• Protect our rights, privacy, safety, or property

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 With Dental Providers

When you submit a lead request or inquiry, we share your contact information and inquiry details with dental providers who may be able to assist you. This is the core function of our Service. By submitting a request, you expressly consent to this sharing. Once shared, the dental provider's use of your information is governed by their own privacy policy.

4.2 For Rewards Program Administration

If you participate in our Smile & Save Rewards Program, we may share limited information with dental providers to verify that you completed a qualifying appointment. This includes confirming appointment dates and patient identity. We may also share your email address with our gift card fulfillment partners (such as Amazon) to deliver your reward. Your participation in the Rewards Program is governed by the Rewards Program Terms.

4.3 With Service Providers

We share information with third-party service providers who perform services on our behalf, including:

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.4 For Legal Reasons

We may disclose your information when required to do so by law or in response to valid requests by public authorities, including:

• Subpoenas, court orders, or legal process
• Requests from law enforcement or government agencies
• To comply with regulatory requirements
• To protect our rights, property, or safety, or that of our users or others

4.5 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.6 With Your Consent

We may share your information for any other purpose with your consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you
• Whether there is a legal obligation to which we are subject
• Whether retention is advisable in light of our legal position (such as for statutes of limitations, litigation, or regulatory investigations)

Generally, we retain lead data for up to 7 years for business and compliance purposes. Account data is retained while your account is active and for a reasonable period thereafter.

6. Your Rights and Choices

6.1 Access and Correction

You have the right to access the personal information we hold about you and to request that we correct any inaccurate or incomplete information. If you have an account, you can access and update much of your information directly through your account settings.

6.2 Deletion

You may request that we delete your personal information. Please note that we may be required or permitted to retain certain information for legal or legitimate business purposes, such as to comply with our legal obligations, resolve disputes, or enforce our agreements.

6.3 Marketing Communications

You can opt out of receiving marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us. Even if you opt out, we may still send you transactional or administrative communications related to your account or the Service.

6.4 Do Not Track

Our Service does not currently respond to "Do Not Track" browser signals. However, you can manage your cookie preferences through your browser settings.

6.5 How to Exercise Your Rights

To exercise any of these rights, please contact us at hello@dentistsranked.com with your request. We may need to verify your identity before fulfilling your request.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

7.1 Right to Know

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.

7.2 Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.

7.3 Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

7.4 Right to Opt Out of Sale/Sharing

We do not "sell" personal information as that term is traditionally understood. However, our sharing of information with dental providers to fulfill lead requests, and our use of certain analytics and advertising tools, may constitute a "sale" or "sharing" under California law. You have the right to opt out of such sale or sharing by contacting us at hello@dentistsranked.com.

7.5 Right to Limit Use of Sensitive Personal Information

If we collect sensitive personal information (as defined by California law), you have the right to limit our use of that information to what is necessary to provide our services.

7.6 Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

7.7 Categories of Personal Information

In the past 12 months, we have collected the following categories of personal information:

8. Other State Privacy Rights

8.1 Virginia, Colorado, Connecticut, and Utah Residents

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you may have similar rights to those described for California residents above, including the right to access, correct, delete, and opt out of certain processing activities. Please contact us to exercise these rights.

8.2 Nevada Residents

Nevada residents have the right to opt out of the sale of personal information. Please contact us at hello@dentistsranked.com to submit such a request.

9. International Users

Our Service is operated in the United States and is intended for users located in the United States. If you access our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Service, you consent to this transfer.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please note that we may process your personal data on the basis of contractual necessity, legitimate interests, legal obligations, or your consent. You may have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority. However, as our Service is directed at U.S. users, GDPR may not apply to you.

10. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS
• Secure data storage with access controls
• Regular security assessments and updates
• Employee training on data protection
• Use of reputable third-party service providers with strong security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials.

11. Children's Privacy

Our Service is not directed to individuals under the age of 18 ("Children"). We do not knowingly collect personal information from Children. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

12. Third-Party Websites

Our Service may contain links to third-party websites or services that are not owned or controlled by Dentists Ranked. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

13. Call Recording Disclosure

When you use our click-to-call feature, your call may be routed through our telecommunications provider (Twilio) and may be recorded for quality assurance, training, and compliance purposes. By using this feature, you consent to such recording. Recordings are retained in accordance with our data retention policies and applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For material changes, we may also notify you by email or through a prominent notice on our Service. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when they are posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Email: hello@dentistsranked.com
• Website: Contact Form
• Subject Line: Privacy Inquiry

For California residents wishing to exercise CCPA/CPRA rights, please include "CCPA Request" in your subject line.